Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Powered by the latest Gemini models, both tools will be available in all English-language Google Ads and Google Analytics ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Back in September, Google announced changes to its keyword ...

One of the easiest ways to sink a Google Ads campaign is to target the wrong keywords. After managing pay-per-click (PPC) ad spend for attorneys for more than 15 years, Webrageous has discovered the ...