Few phrases in business jargon are as simultaneously revered and vacuous as "go-to-market strategy" (GTM). A GTM strategy involves identifying your target market, crafting a value proposition, ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

What does your current strategy look like? What’s working? What needs to change? If, like many, you’re relying almost exclusively on paid advertising, what would happen if that channel ceased to work?

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know ...

‘Our aim is to be more valuable to our clients tomorrow than we are today,’ says Rich Falcone, president of Ahead. ‘If we can achieve that, growth will naturally follow.’ Nearly six months after Ahead ...

DALLAS—With its transformation now complete, acre security has opted for new leadership to execute the global solutions provider’s go-to-market strategy. On Aug. 29, acre security announced that Kumar ...

Snowflake's (NYSE:SNOW) go-to-market strategy has driven up its dealmaking with enterprises as its cloud-based data platform supports the rise of artificial intelligence use cases, according to ...