GameSpot may get a commission from retail offers. Many of the experiences in Roblox don’t cost a dime to play, but may have shortcuts or exclusive items available for a few Robux. This is the platform ...

Viral Roblox games "Grow a Garden" and "Jailbreak" have bag movie adaptations from famous Hollywood studios. Learn more here.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.