Sega has decided that now's the time to join the myriad other companies in the games industry adopting artificial intelligence to streamline their development processes. In response to a question ...

How Brave New Wonders balances AI use and human creativity.

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

In modern gaming, the use of generative AI has become a major point of contention between publishers and consumers. While many companies proudly adopted the technology and argued for its uses in game ...

A new GDC survey shows that game developers' ire toward the use of generative AI in game development is going up. Every year, the organization behind GDC Festival of Gaming releases the State of the ...

After building two hits for Embark Studios at a fraction of AAA costs, Soderlund now steers Nexon in the same direction as ...

Japanese game publisher Level-5 has been under fire after its CEO, Akihiro Hino, supported the use of AI in creating video games. It all started when Hino gave a speech at the Top Game Creators ...

'What needs to be done by hand versus what a machine can do more efficiently?' ...

Google has detailed the next phase of its 'Living Games' concept: using autonomous AI agents as a core component to support cloud-based game development. Announced at GDC Festival of Gaming, Google ...

A hot potato: Just because game company executives love AI, it doesn't mean everyone feels the same way. According to a new survey from GDC, over half of game developers think it's having a negative ...