Agent Smith, classic sunglasses in place, roams the gray-green hallways of a hospital. Sound like a scene from the Matrix? Think again: it's GE's new commercial, trying to turn the Matrix trilogy on ...

The Matrix franchise has been resurrected for a new GE commercial. In the commercial, created by BBDO New York, Agent Smith walks through a fictional hospital and merges with various software GE runs ...

The GE McKinsey Matrix is used to determine which business units to invest in, hold your investment in, or divest from the companies portfolio. It is a helpful strategy model that looks at industry ...

It might be 10 years since the last installment of "The Matrix" was released, but GE decided to use Agent Smith as the new spokesman for its campaign about the "brilliant machines" which help the ...