Roblox investors are focusing on a path to profitability after the metaverse pioneer reported a wider-than-expected Q1 loss Wednesday morning. But the company reported an unexpected beat of free cash ...

Roblox in-game ads are coming soon, and while advertisers are heralding the platform as a leader in such technology, major players like Microsoft and Sony are reportedly set to follow suit soon. For ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Roblox's stock has risen significantly in 2022, with the company returning to growth and DAUs remaining strong. The current business model is limiting the company's growth and profitability potential, ...

Roblox (NYSE:RBLX) is opening up its video ads offering to all advertisers following testing over the past six months, as the video game platform looks for more ways to monetize its free to play games ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Advertising in the metaverse is tricky. The report goes into great depth to describe and list various problems with advertising practices on Roblox, but a lot of what it comes down to is unmarked or ...

Roblox RBLX recently announced its plan to launch 3D advertising, more popularly known as immersive ads, on its platform in 2023. Per Reuters, immersive ads will only reach audiences aged 13 and above ...

Maria Gracia Santillana is a NYC-based careers reporter. Investors will be looking for clarity on Roblox’s profit strategy in the company’s Q4 earnings announcement due before the market opens ...