The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

To execute a movement towards a sensory target, it is necessary to transform the representation of the target from a sensory reference frame (for example, a head-centred reference frame for the ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

Universal wonder Despite a society that told Chanda Prescod-Weinstein she didn’t look like a physicist, she still managed to fall in love with the subject as a child. (Courtesy: Shutterstock/Prazis ...

The internal/external frame of reference (I/E) model and dimensional comparison theory posit paradoxical relations between achievement (ACH) and self-concept (SC) in mathematics (M) and verbal (V) ...

Business policies establish the rules of conduct for a company. They not only describe the responsibilities for the employer and the employees, they also create a frame of reference for handling the ...

In an article published in Communications Physics, researchers from the Université libre de Bruxelles and the Institute for Quantum Optics and Quantum Information in Vienna present a new framework for ...