The filter is genuinely one of the most fun (and funniest) filters to come along in ages. It turns your face into the likeness of an anime character—and the results are pretty wild.

Instagram is rolling out a new Snapchat-like AR feature today called face filters. These work with both the photo and video camera to apply real-time face-tracking filters over subjects. Today, we’re ...

Whether you're sending your friends direct messages or uploading to your Stories, augmented reality (AR) filters will seriously up your game on the 'Gram. Instagram has a ton of filters available that ...

This is an excerpt from Please Like Me, BuzzFeed News’ newsletter about how influencers are battling for your attention. You can sign up here. It may feel like decades ago but it was actually in 2015 ...

The sad face, or crying face, filter has been taking over TikTok this past week with an ongoing influx of viral videos showing the strange-yet-hilarious effect. Each video takes the same plot: someone ...