If you're looking for a fun and unique gift idea to give to your Valetine, this exploding gift box fits the bill. Emma Villenda shared this cool idea on Instagram and it had me immediately running to ...

You know what would make a boring “special” occasion — such as a graduation, or a family birthday celebration — a whole lot more exciting? How about an exploding cake? In the music video below for ...

Amirah Kassem of Flour Shop bakery is stopping by the TODAY kitchen to share a few of her favorite statement cakes from her cookbook "The Power of Sprinkles: A Cake Book by the Founder of Flour Shop." ...

If you ever need a little pick-me-up, I suggest scrolling through the #explosioncake tagged page on Instagram. The feed is filled with thousands of colorful confections from Amirah Kassem’s Soho-based ...

30-year-old Flour Shop CEO & cofounder Ross Harrow in the company's store in New York’s Nolita neighborhood. As a music grad student who only ignited his stove by bumping into it, Ross Harrow never ...