Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

Mission statements are not one-size-fits-all, although there are some guidelines that can help you craft one that effectively captures the purpose and goal of your business. The general rule for these ...

Forbes contributors publish independent expert analyses and insights. Author of Dream Teams. CEO of SHOWRUNNER. Keynote speaker. This article is more than 5 years old. In the early days of the startup ...

Opinions expressed by Entrepreneur contributors are their own. In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

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You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

I can probably count on one hand the number of great company mission statements I've seen in my over two decades in marketing. While most business owners have been told that they need to have a ...

School district mission statements tend to be fairly unremarkable, run-of-the-mill documents. They usually say something about preparing students who are equipped to thrive in the modern economy and ...