Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Humans use various sensory signals when interacting with the environment. We can reach to pick up a coin that we see in front of us or transfer the coin from one hand to another without looking. Using ...