Customer relationship management (CRM) software is a business tool used to organize and automate data in a handy all-in-one hub for your team to use. That’s right, you can ditch the file cabinets and ...

Using the analogy of the human body, Gartner fleshed out its 'Eight Building Blocks' approach to customer relationship management at the CRM Summit in Paris this week. Gartner analysts, Jennifer Kirby ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

Artificial intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever ...