Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

At the start of 2025, the global economy is on the brink of massive change. By some estimates, there is an $80 trillion demand for long-term capital to fund a transformation on par with the Industrial ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

It is now well understood that social media plays an increasingly important role in consumers’ decision making. However, an overload of social media content in product search engines can hinder ...

This is Part 4 of “Skin in the Game,” a special project of “Marketplace Morning Report” that looks at what video games, and the vast industry that surrounds them, can tell us about economics, business ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

New retail sales numbers, inflation, and a pause in rate hikes point to a strong week in the economy. This data shows the economy may be on its way to balancing lowering inflation with maintaining ...