Brands put all their effort into producing content, but fail to have a content distribution strategy in place. We’ve asked content marketing experts why. Many brands put all their effort into ...

“Most media distribution favors public companies announcing earnings, leaving B2B brands struggling for visibility,” said Melih Oztalay, CEO of SmartFinds Marketing. “We developed SmartPress to give ...

The company’s new service line bridges high-quality video production with data-driven marketing, empowering brands to amplify reach, ...

Scott Strickland went from Wyndham's CIO to chief commercial officer in 2024, adding oversight of marketing, PR, loyalty, ...

Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday to ...

Sony Pictures is merging its theatrical, home entertainment and TV distribution marketing operations under the co-oversee of Josh Greenstein, the studio’s Motion Picture Group President, and Keith Le ...

Following the news of Marc Weinstock’s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...