What are the most compelling ways to measure marketing success? In addition to being a tough question, this is also a trick question; the answer depends on who’s answering. It’s analogous to the story ...

Brynn Hibbert receives funding from ARC, International Union of Pure and Applied Chemistry (IUPAC). He is Past President of the Royal Society of New South Wales, Past Chair of the Analytical Division ...

We, in America and many other modern nations, are obsessed with measurement. Our motto seems to be, “If you can’t count it, it doesn’t count.” We’re especially obsessed with measuring children’s ...

One industry observer speaking with TV Watch responded to NBCU's efforts around a media measurement "independence" with the idea that it might have to be homemade. A truly independent service would ...