CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

Whether a composable CDP is the right fit depends on a company’s resources, data maturity and strategic goals.

Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...

Having one person at your company make all the decisions is simpler, but not necessarily better than having a larger pool complete the task. Group decisions, whether by consensus or majority vote, can ...

In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow demand; they’re expected to prove that their budgets drive measurable business ...