Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a ...

There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

Google announced on the Google Analytics blog that Google Data Studio, Google's free toolset to build custom reports, now has a connector with Google Search Console. Google added a new "Data Studio ...

This article was co-authored by Michael Terry. Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO ...