Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Google LLC today announced new capabilities for customers to harness their data in the cloud for use with generative artificial intelligence. The additions include new tools from the company’s Google ...

Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise ...

Clients and senior management want insights and not data As SEOs and digital marketers we spend hours swimming in data but how do you get smart about your reporting? Alex Medawar helps you use Google ...

Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform. Google wrote "Data Studio is now Looker ...

Google has been refining Data Studio to provide better blending capability and more flexibility in combining data. Data blending may as well be a dance craze because the capability is very popular ...

Yes! I want to attend The Modern Marketer's Guide to Google Analytics and enjoy a year of PRO membership! With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)?

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google ...

A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the ...

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...