Visible transparency builds trust and turns personalization from something done to the guest into something done for them.

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Some eras are defined by a pivotal turning point, after which things are never quite the same. The 1700s had the Industrial Revolution, the 1900s had the Digital Revolution, and today, many consider ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

At the Benzinga Cannabis Capital Conference, leaders discussed how AI and data are transforming cannabis retail. They focused on personalization, customer loyalty, and operational efficiency. Beat the ...

This article provides an introduction to the new developments and suggests tips for privacy compliance teams responding to the new national security requirements.

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

When Emma, a lawyer, found out that details of her mental health problems had been breached in a massive cyberattack on ...