Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

In today’s world, effective business leaders must be willing and able to embrace data-driven decision making. With the BC MBA’s data analytics sequence, you’ll master the skills necessary to ...

This course provides a foundation of the history, concepts, purpose and application of both data science and analytics in a business environment. This includes the methods of data collection, ...

Designed to equip you with the technical expertise needed for a career in industry, this course will hone you for roles suited in the field of analytics and business intelligence. Professionals with ...

Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get ...

This concentration introduces students to the use of financial analytics used by finance practitioners. It provides a strong and rigorous introduction to the use of financial applications in fintech ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

The mass amount of data collected by industries, retailers, and organizations requires knowledgeable professionals who can collect, mine, and analyze as well as store, retrieve, and manage data. These ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...