The Grace Museum’s Friends program involves a digital tracking system developed by the Dallas Museum of Art. ( File Photo ) The Grace Museum’s Friends program involves a digital tracking system ...

The DMA launches its new membership program, DMA Friends, later this month. Until now, we knew only that it was a free public program offering general admission access to the community, hinged around ...

As the Direct Marketing Club of New York debates whether to become a DMA chapter, what are the views at other clubs that have faced the same decision? Conversations with several regional independent ...

The decision by the Dallas Museum of Art to cancel the Jazz in the Atrium program after 16 years is not only an affront to jazz lovers but also an affront to the larger community. The program ...

The Direct Marketing Association has created a certification program in search engine marketing, and it will launch at the DMA Annual Conference and Exhibition Oct. 14-19 in San Francisco. The DMA ...