The surname D'Addario is, by now, inextricably linked to guitar strings. Among its many ventures and innovations is the system of color-coding strings, which D’Addario CEO Jim D'Addario reveals was ...

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The D’Addario story begins in the Abruzzo mountains of Southern Italy, crosses the ocean to America at the dawn of the 20th century, and writes a new chapter with every pack pulled from the peg of a ...