Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

In the late 1980s, my best friend Jody had glorious naturally curly hair. Mine? Poker straight. I hit the salon every few months to endure a painful, frizz-inducing perm in a futile attempt to achieve ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

The '80s are back, baby, and that means perms are popular again. Since the 2010s, perms have been experiencing a major resurgence. The rebirth of their popularity means they’ve been everywhere, ...

The perm, long ridiculed as one of fashion's most embarrassing hair styles, is making a surprise comeback. The look, which is short for 'permanent wave', has been all but dead and buried in the style ...