If you spend money on marketing, you know the problem -- figuring out which dollar, or combination of dollars, caused the customer to make a purchase so that you can determine where to spend more ...

A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began ...