Conversion tracking is a simple concept. Marketers designate a web page at the end of the funnel, often a “thank you” or “confirmation” page, to signify a completed action. Be it a lead-generated, ...

Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which ...

WESTLAKE, Texas, June 30, 2025 /PRNewswire/ -- DealerFire, a leading provider of custom automotive websites and digital marketing solutions, has published a new blog post that outlines how dealerships ...

Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by ...

Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed. Without good analytics, 97% of inbound ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Sean Kim is the creator of The Growth List, helping you create a business around your lifestyle. This post originally appeared on AccelBlog. Many of you have probably heard of Google Analytics already ...

Stating the obvious, but sometimes the obvious is not always obvious. Google's AdWordsAdvisor in WebmasterWorld went on record stating that Google does not use the conversion tracking or Google ...