According to the findings, AI summaries help reduce cognitive load, allowing consumers to focus on key insights rather than sorting through hundreds of individual comments. The result is a faster, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Bloomberg Radio host Barry Ritholtz speaks with Peter Atwater, president of Financial Insyghts and an adjunct professor at William & Mary and the University of Delaware. He studies the impact of ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Digital innovations are also revolutionizing markets, changing ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Collective wisdom dictates that online shoppers gravitate toward the highest-rated products. But new research debunks this and shows top reviews carry more sway in a customer's final buying decisions ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...