Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

In this paper, the authors attempt to analyze the characteristics of buying behavior of online shoppers. Consumer buying behavior in respect of online shopping was studied using different ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

Reviewed by Robert C. KellyFact checked by Suzanne KvilhaugReviewed by Robert C. KellyFact checked by Suzanne Kvilhaug An inferior good is an economic term that describes a good whose demand drops ...

DUBLIN--(BUSINESS WIRE)--The "Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods" report has been added to ResearchAndMarkets.com's offering. Questionnaire-based survey ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive markets. While rational factors like price, quality, and convenience certainly ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Shoppers stock up on toilet paper and other supplies as ...

Answer by Philip Levy, Chief Economist at Flexport, on Quora: This raises an important point – there can be lasting effects to tariffs. Consider a U.S. auto parts supplier hit with steel tariffs. The ...