Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

DUBLIN--(BUSINESS WIRE)--The "Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods" report has been added to ResearchAndMarkets.com's offering. Questionnaire-based survey ...

Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

In this paper, the authors attempt to analyze the characteristics of buying behavior of online shoppers. Consumer buying behavior in respect of online shopping was studied using different ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

Answer by Philip Levy, Chief Economist at Flexport, on Quora: This raises an important point – there can be lasting effects to tariffs. Consider a U.S. auto parts supplier hit with steel tariffs. The ...