Travel Vision 2010: Understanding Consumer Behaviour is the subject of an industry lecture to be held in London next month. TravelMole is acting as official media partner for the event being held at ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

We sat down with Ipek, who took MG103: Consumer Behaviour: Behavioural Fundamentals for Marketing and Management in 2023, to hear about her experience of the course. Why did you decide to attend LSE ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The COVID-19 pandemic has brought digital transformation centre stage, driving brands to redefine their marketing strategies and sales models. Internet usage has catapulted – ∼62% of the global ...

Quelch, John A., and Katherine E. Jocz. "Keeping A Keen Eye On Consumer Behaviour." Special Issue on Managing In A Downturn. Financial Times Suppl. (February 6, 2009): 2–3.