It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer ...

In a data-driven world, pauses in government economic data do more than inconvenience economists, they create dangerous blind spots for investors and business leaders.

Opinions expressed by Entrepreneur contributors are their own. Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from ...

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced analytics solutions and domain ...

Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.