Answer: The heart of your question really has to do with understanding how customers make tradeoffs. Understanding tradeoffs is one of the most important aspects of consumer behavior when it comes to ...

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...

The main goal of this research is to study the impact on the answers and data quality of making conjoint questions more realistic by introducing some randomised noise into the descriptions of the ...

This is a preview. Log in through your library . Abstract This paper reviews the state-of-the-art in the conjoint analysis paradigm for stated preference research. Communalities and differences among ...

This paper describes a method for systematically incorporating the study of consumer preferences or utility judgements in health promotion program development research. It illustrates an attempt to ...