Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Aha!, providers of an online qualitative technology platform, has released an advanced multi-day TruRotation Ad/Concept testing feature as part of its suite of market research tools. Using a ...