The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Getting 5G communications right is of critical national importance and is no easy task by any means. 5G could be the first significant technological, economic, and policy challenge of the 21st century ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

We all have an internal list of those we still don't understand, let alone appreciate. We all have biases, even prejudices, toward specific groups. In our workshops we ask people to gather in pairs ...

When a decision needs to be made, the responsibility naturally falls to the leader in charge. A sound decision can't be made in isolation. What are the advantages of communication? When a leader ...