Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

The course will comprise of 10 three-hour lectures (Thursdays 14-17). Each lecture will concentrate on one topic in the area of animal learning, with the aim of starting from the behavioral phenomena, ...

DURHAM, N.C. -- We humans are fixated on big brains as a proxy for smarts. But headless animals called brittle stars have no brains at all and still manage to learn through experience, new research ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...