Among the best circular logos are some of the most recognisable brand identities out there. The circle is a satisfyingly pure and simple geometric shape, and circles are found everywhere in nature. It ...

Circles are beautiful. Their combination of symmetry and round edges recalls the shape of the Earth, the sun, the solar system, and even the cycle of life itself. No wonder they've appealed to artists ...

The universe’s highest echelon of art contains the following: the golden ratio, reflecting the “divine” in both nature and mathematics; Leonardo Da Vinci’s Mona Lisa and the Vetruvian Man, ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...