Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Investing in a CRM tool can be a big jump from managing customer information in worksheets and loose documents, but startups can greatly benefit from implementing this type of software. Top providers ...

Enterprise CRM software is a customer relationship management platform specifically designed for midsize to large organizations that need a solution that can handle the bandwidth of a large-volume ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CRM, of course, stands for customer relationship management, and that is exactly where its ...

The best CRM for marketing teams is HubSpot, thanks to its unparalleled marketing functionality, solid support and training features, and its competitively priced plans. Even better, HubSpot offers a ...