Legendary engineer and management consultant W. Edwards Deming once said, “A bad system will beat a good person every time.” This truism can easily be applied to the world of sales. Even the best rep ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

We looked at social customer relationship management (CRM) from a high-level conceptual view in “Interactions with Transactions: Understanding Social CRM.” Now let’s walk through a potential social ...

"If you can't describe what you are doing as a business process, you don't know what you are doing." -- W. Edward Deming CRM systems offer workflows, approval processes, and other business process ...

With CRM becoming an essential business practice, the days when vital customer and company data was stocked up securely in a cabinet under lock and key is gone. Today, this information, including ...