AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers. The integration is a ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Just days after Apple asked an iPhone app developer to remove references to Google’s Android Marketplace, the Cupertino, Calif. company is advising location-aware applications can’t simply help Google ...

As more consumers turn to their mobile device before desktop, Google continues to improve on reporting features in AdMob. The company most recently updated the AdMob software development kit (SDK) to ...

AdMob and Ad Manager users will now have access to a new tool called the App Policy Center that brings Android Developer Console-like features to the advertising side of the business, according to a ...

Google will unveil a new campaign type designed specifically for app marketers at Google I/O, the company’s annual developer conference, which kicks off Thursday. Dubbed Universal App Campaigns ...

A problem that led to Windows Phone app developers seeing declining ad revenue from Google’s AdMob ad network has now been resolved, says Google. Earlier this week, news emerged that a number of ...