The final reason Roblox is everywhere: it's polarizing. The stock has more than doubled in 2025 and now trades at 19 times sales -- a multiple that assumes near-flawless execution. Yet Roblox remains ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

As the pandemic's height passed, Carnival's business recovered as global travel resumed. But Roblox struggled as many of its ...

Grow a Garden took on a life of its own. Probably the best metric that captures the effect it had on Roblox's second-quarter growth is the total hours spent on the platform. This totaled 27.4 billion ...