Cosmetics brand Physicians Formula partnered with startup FaceCake Marketing Technologies on banner ads that demonstrate its beauty products through augmented reality (AR). Physicians Formula is ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media ...

Most big marketer brands and social platforms figured out the value of native long ago, and the media now seems to be catching up, though the transition might take awhile. “The way advertisers are ...

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least. YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos.

Banner advertising can be a cost-effective way to increase brand awareness and get immediate sales. Placing your advertisements on just any website, however, may get you little return on your ...

A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses, and ...

The New York Times NYT-1.35%decrease; red down pointing triangle is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad ...

TV’s newest commercials are starting to look an awful lot like the web’s oldest. Any user of Amazon’s Fire set-top device might have recently stumbled upon an interactive on-screen graphic from Geico, ...

They take over part of the stream, but you’ll still be able to watch and hear what’s going on They take over part of the stream, but you’ll still be able to watch and hear what’s going on is a senior ...

Online advertising is growing 30% a year–but there’s more innovative stuff happening in the physical world, where the message isn’t confined by the dimensions of a browser screen. In the ongoing ...

Designing digital ads doesn't have to be incredibly difficult, but it does take skill and strategic thinking in order to do it well. The internet has made us all very capable of tuning out visual ...