Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Lucknow: In a major step to enhance tourist experience and promote cultural heritage, the Yogi govt is set to launch QR code-based audio tour portals and content at 100 key tourist destinations across ...

TONE’s Audio-Activated QR technology™ utilizes sound to passively engage with audiences, products and services. It allows for never-before-seen levels of engagement, activation, and metrics. The ...

A new technology has been created called Acoustic Barcodes which consist of a pattern of physical notches on an object that when swiped with a finger nail, or the edge of the smartphone, created a ...

In the beauteous, orange-walled Thomas Hart Benton room at New Britain Museum of American Art, visitors can view five 1932 “The Arts of Life in America” murals created by the legendary regionalist ...

Let's begin this look at museums in the 21st century by beaming back... to 20th century Amsterdam. In 1952, Stedelijk Museum curator and Director Willem Sandberg introduced the first portable gallery ...

for everything from payments and registrations to advertising and information. You'll see them in restaurants in place of paper menus, on product packaging, on signposts, on parking meters — and even ...

The US Federal Trade Commission has become the latest organization to warn against the growing use of QR codes in scams that attempt to take control of smartphones, make fraudulent charges, or obtain ...