The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to ...

Business today is more technologically and digitally driven than ever before, with various applications and devices re-shaping the way companies do business with their consumers and with each other.

It used to be that significant upfront investments were required to purchase software suites such as Adobe. That model is a thing of the past. Consider Adobe Creative ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

What type of inhouse agency models are there? At Atos the internal agency is an extension of the partnership it already had in place with its existing agency Oliver. The agency provides staff that ...

SAN FRANCISCO--(BUSINESS WIRE)--The end-to-end Revenue Lifecycle Platform Nue today announced its “Everything Billing” product to unify and accelerate finance operations across every B2B revenue model ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Model portfolios have gained a lot of traction in the last couple of years, and that’s bearing out in the market with both launches and inflows increasing over the last 3-5 years. However, what are ...

The modern Internet is a mixed bag. It can be a source of wonder, a provider of information, an entertainer, a time waster, and sadly sometimes a dangerous place—especially for the young or vulnerable ...