This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get ...

Google has added several features to Keyword Planner. The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

An important step in managing and promoting a YouTube channel is to add the right channel keywords. Keywords can indeed help users to discover your YouTube channel when they perform searches on Google ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

Seamus Byrne is CNET's Editor for Australia and Asia. At other times he'll be found messing with apps, watching TV, building LEGO, and rolling dice. Preferably all at the same time. Give yourself a ...

When it comes to the App Store, it can sometimes seem like Apple just has a tendency to not put on its listening cap, as my fourth grade teacher would have said. In a week which has seen complaints ...

Microsoft has recently introduced a new tagging feature in Microsoft 365 as a way of helping users to locate documents more quickly. Some may be quick to point out that tagging is not entirely new to ...

Facebook is adding a feature that could help you avoid seeing posts about topics you want to avoid. It's called "keyword snooze." Users can select a post about a topic they want to avoid, whether it ...