Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

Chrome has finally announced plans to kill third-party cookies. It’s been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world’s largest ...

If you're tired of constant ads popping up on every screen, just block them across your entire home for good. Here's how.

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Google Chrome has started alerting users to a new method of ad tracking that it claims is privacy enhancing, called Topics. Google Chrome has started alerting users to a new method of ad tracking ...

Despite Apple's introduction of App Tracking Transparency on iPhone to prevent advertisers gleaning private information, media firms are getting startling details through shady advertising practices.

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across ...

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the ...

Will the anti-tracking prompt integrated into iOS soon disappear in Germany? Apple warned for the first time on Thursday that the function might be switched off in European countries – in direct ...