Ad testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way. Ad testing can be a time-consuming part of the PPC ...

This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

To help further our knowledge, our team recently started coming together for bi-weekly “Incubator” sessions, where we work together to tackle large-scale problems in our Paid Media accounts. The great ...

Bing Ads Scripts are released in beta. The long-anticipated beta release of Bing Ads Scripts has arrived. On Wednesday, Bing Ads announced Bing Ads Scripts are rolling out to all accounts. Why it ...

A clutch of historic ad campaigns has been redrafted using inclusive vocabulary to convey the importance of LGBTQ+ inclusivity in advertising and marketing. Representation drive sees classic ad ...

If you are managing a large-scale AdWords account this holiday season, it’s important that you stay on top of it. Aside from ad copy updates to promote seasonal offers, and bid adjustments to stay ...

Brave's browser speed test on iOS. Former Mozilla CEO Brendan Eich's privacy-focused, ad-blocking browser has been quietly rolling out new features for desktop. What sets Brave apart from other ...

HTC has gone for a more emotional than usual approach with the TV ad for its latest flagship smartphone, the One M9 (you can watch it in full below.) It is narrated by long-term brand ambassador ...