“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christophe Collet, CEO at S4M. When was ...

Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...

We don’t use the “real” Facebook. Or Twitter. Or Google, Yahoo, or LinkedIn. We are almost all part of experiments they quietly run to see if different versions with little changes make us use more, ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

Successful completion of this course demonstrate your achievement of the following learning outcomes for the MS-DS program: Define a composite hypothesis and the level of significance for a test with ...

In the United States alone, 38 million people start their day by eagerly fastening a device to their wrist that is not worn for the purpose of fashion or keeping time. It is a fitness tracker and ...