Automation has become a powerful tool in modern marketing, helping teams move faster, personalize messaging at scale and optimize their campaigns in real time. However, not every function is suited to ...

DENVER, Colo.--(BUSINESS WIRE)--Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc. (NYSE: IT). The inaugural Gartner ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...

Opinions expressed by Entrepreneur contributors are their own. “Marketing is too important to be left to the marketing department.” – David Packard, co-founder, Hewlett-Packard If you ask 20 business ...