Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When times are tough and budget cuts are warranted, the marketing function can sometimes ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...

Becoming the lead marketer at a start-up brings with it an immediacy of large responsibility – more so than the daily grind of many corporate brands. But this also comes at the cost of handling a ...

Don’t settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path. Don’t spend too ...

Opinions expressed by Entrepreneur contributors are their own. “Marketing is too important to be left to the marketing department.” – David Packard, co-founder, Hewlett-Packard If you ask 20 business ...